Andrew Fraser (PR Consultant & Social Storyteller) and I had such a great morning connecting with a roomful of business owners, organizations, freelancers, and entrepreneurs who were ready to start thinking about their goals for 2020, reflect on their past year and get really clear on what their social storytelling will look like going into the next year.
We started the morning with a reflection exercise that nudged folks to think about their successes in 2019 and then dig deep into what strategies led to those successes. When you do this practice regularly, you're able to identify the patterns of your success and can easily implement these into your future planning.
It should be noted that this is not a light exercise - it most certainly takes time and energy to go through. It can be challenging to do this on your own and so I often facilitate this exercise with my clients. When you take time to reflect often (and intentionally) and then implement these reflections/learnings in your planning/actions, you will see more and more success in your business.
Brainstorming big picture 2020 goals and then breaking down into each quarter was our next activity. Taking time to think about your seasons of work and life can be so beneficial as you plan out your goals for the new year. Are there big life events happening? Do you want to go away on holiday for a couple of weeks/a month? When is your busy production season? Thinking about these at the beginning of the year will help you best prepare for all the tasks and actions you need to take leading up to accomplishing your goals.
Andrew then took the group through a rapid fire social media workbook - all the most important need-to-know information to take your social media game to the next level! Andrew spoke about the 3 big hitters (Instagram, Facebook, Twitter) and how you can most effectively use them in your business. From effective hashtag use and short vs long form content to quality photos and how to use each platform to get the best return on time investment, Andrew walked us through it all. The big takeaway being that your business needs to be on social media...but you don't have to be the one doing it all. If you are feeling overwhelmed with managing it all, ask for help!
Andrew and Tara packed this 90 minutes session with lots of tools, information, and exercises to get you through 2019 and start thinking about how you are going to move into 2020.
If you missed the session and/or are keen to spend a full day with Andrew and myself (plus a photographer) to really get clear on what your next steps are in your business and to plan out your social content (write copy, take photos, create a calendar, etc) you will want to be sure to sign up for the waiting list to be the first hear about the workshop we have planned for this winter (Halifax and South Shore locations/dates).
Huge thanks to the fine folks at #WorkEvolved who hosted us at their CO3 space.