You may be wondering if it's still ok to sell when we’re experiencing a global pandemic. I know, right? Everything feels so strange and off right now but the answer is yes, it’s ok to sell. Selling right now is ok.
I had a great IG Live chat with Meg Craig, Brand Strategist and Owner at Skysail Brand, as part of the Bright Light series, about the fact that small business is the backbone of our economy and we need to keep showing up. We need to drive the economy right now and be there for our customers.
Of course, if you are questioning your values in how you are selling right now, press the pause button and take some time to reflect on why you're feeling off about it. If you are still feeling hesitant, why not reach out to your customers? See what they need and how they are feeling. Send a DM. Email your subscribers. Create a poll. Pick up the phone and give them a ring.
You don't know their money story.
Also, remember that you don’t know other people’s money story. The person who was traveling 3 hours a day to work and eating out for lunch in the city is now working from their half-finished basement in their blazer and baggy xmas pajama bottoms. They are no longer spending money on gas/parking or lunches out at cafes and they probably even lowered their car insurance payments because they don’t travel for work anymore. They may have more money now than they usually do. Or maybe they don’t.
Because remember, you actually don’t know their money story.
At the end of the day you need to let your customers know that you’re still here and, as always, be clear about the value you offer - and let them decide if they have enough money to make the purchase.
Meg reminded us that when you are scrolling your phone and see the big corporations rolling out their latest cause marketing campaign, don’t get trapped in the comparison game - they have budgets and staff behind the cause marketing they are rolling out right now. There are reasons and a purpose behind their campaigns and, depending on the brands, they can sometimes be pretty distasteful.
Free isn't always better.
If you are feeling that urge to offer something for free...again, pause and have a think. Is this something that you normally would offer for free? Or in the future, would you want to sell this product/service? It won’t serve you or your customers to offer your expertise for free right now.
Take a peek at this cheeky flow chart I made. Of course, decisions are not as cut and dry as this chart makes it seem, but it's a starting point and may cause you to pause and reflect on that freebie you're about to launch.
Yes, I know the pull to give in times like this is strong. But I also know that when you give things away for free, we don’t often place as much value on them, do we? How many free classes have you signed up for and actually attended? When you invest in something, you place a level of value upon it.
So keep selling. And if you feel like you must offer something to your community right now, really think about how it might impact your business going forward. Just promise me you won't give away your revenue generating products/services.
At the end of the day, only you know what feels right in your business and community. If you want to hop on a call and talk about how you can continue to show up and sell right now, go ahead and tap the button to book a call and I’d be happy to help.