Showing up online can be challenging at the best of times, let alone during a global pandemic, right? During the Bright Lights series, I spoke with Andrew Fraser about social media topics a lot of folks have been asking me about over the last few weeks.
High up on the list were versions of ‘how can I keep posting?” and ‘is it actually ok to keep posting right now?’.
The answer is yes. And no.
Yes, keep posting (if it feels right).
Yes, keep showing up and posting online, but don’t do it in a bubble pretending that it’s all ‘business as usual’ over here. If you have a content plan, be sure to revisit it and edit to ensure your content flows with the current events.
If you show up as your (yup, I’m going to use *that word) authentic self, your community and customers will be nodding with you as they scroll their phones. They know what it’s like - because we’re all living in this phase of uncertainty right now.
This means that if you are fired up feeling productive and inspired, let us know. Don’t shame others for not following suit, but let us know what you’re up to and how you’re feeling. If you are tired and in the same pair of ‘good’ leggings for the 4th day this week and are waking up to eat and scroll IG...let us know that too.
The ‘way’ you show up is something only you can decide. If you want to share, share. But if you're not feeling it, you don't have to. Please don’t ever feel as though you need to show up and share the details of your life/business when you are not feeling called to. Does that make sense?
So, it's a yes and no answer to that 'show I still be posting?" question. Yes, post if you feel like showing up. No, don't post if you're not feeling it. Trust your gut and do what feels right. Not what the internet/algorithms/business folks say you 'should' be doing right now.
Try to drop the comparisons you’re making. Easier said than done, I know.
Figuring out how you can function online without feeling like ‘everyone else’ is doing a better job (cue all the meal planning, exercising, crafting with their kids, building a garden, starting the mastermind, launching a program, slaying their sales goals, etc, etc, etc) is one of the best things you can do right now. Go ahead and unfollow folks who don’t fill you up.
And that gross community/uncle/friend who keeps making terrible comments about race/weight/gender/etc?
Unfollow them. It’s not serving you.
Lastly, here are some tips for hosting or collaborating or a contest or giveaway online:
Make it simple - provide one or two ways to enter (ie. tag a friend in the comments for a chance to win. Bonus entry? Share to your stories and remember to tag us) and don’t ask them to share too much information.
Timeframe - keep the deadline short to increase engagement and interest.
Collaboration - if you are collaborating with another brand, please keep it tight to your brand and don’t create a giveaway with 14 other brands. It makes it confusing for people to enter and doesn’t often provide enough value for all the brands involved (ie. people will often follow then unfollow, especially if the brands are not in line with the customer interests). Keep the logistics simple - host the giveaway on one page and have everyone else involved direct folks to enter the giveaway over on the host's page.
If you want some help brainstorming your content, book a call and we can have a chat about what you can do right now to stay connected to your customers.