Amanda has since paired down her product line to focus solely on magnesium-based products and is now selling through her online store and can be found in retail locations across NS, NB, and ON. You can find a list of retailers here.
What problem are you solving?
How do you know what problem you’re solving? Amanda spoke about how lucky she was to be able to be on-site selling directly to her customers at the early stages and she learned to listen to their needs and what problems they’re experiencing. She is grateful for their feedback because it helped her to hone her products.
If this is something you have been putting off (it was refreshing to hear a well established founder like Amanda sharing openly that it’s not her fave thing to do either, so you’re not alone if you put it off!) just take 15 minutes and think about a couple of people you can call and chat with...keep it short and really practice your listening skills so you can pick up on the details and feelings of their thoughts.
Knowing your why.
I asked Amanda about her ‘why’ and if you’ve consumed anything from Simon Sinek, you’ll know the importance of this. She shared that she deep down wants to be in service to others. Certainly her product line reflects this, without a doubt. But even if she moved on from this particular magnesium based business...she would undoubtedly center her work around her ‘why’ because that is, deep down, the motivation that drives her creativity and focus.
Have you discovered your ‘why’ yet? Does your business model reflect it? If you’re unsure or want to dig deeper, book a call to see how we can work together and find your why.