What's your why?

It was such a joy to chat with Amanda Rhyno, CEO/founder of Nourished Magnesium, during the Bright Light series. We talked about finding our ‘why’ in business and how it all starts with solving a problem. Amanda shared her origin story - she was pregnant and living in Columbia, dealing with restless legs and the only real comfort she found was in using magnesium...long story short, she arrived in Canada 2 weeks before her daughter was born and spent the first 6 months creating and experimenting with different products that supported her needs (and the needs of her family and community). She eventually was able to source the ingredients she knew she needed and created a brand of products to bring to the local farmer’s markets.

​Amanda has since paired down her product line to focus solely on magnesium-based products and is now selling through her online store and can be found in retail locations across NS, NB, and ON. You can find a list of retailers here. ​

What problem are you solving?

How do you know what problem you’re solving? Amanda spoke about how lucky she was to be able to be on-site selling directly to her customers at the early stages and she learned to listen to their needs and what problems they’re experiencing. She is grateful for their feedback because it helped her to hone her products.

Whether you are launching a brand new business or re-writing your sales page, you need to make time to understand your customers.

Get to know them and ask questions. What does a day in their life look like...how are they feeling, what are they doing, who are they with, what are they putting off, what excites them...really get to know how they function and feel in their day-to-day.

​This will allow you to get a better understanding of their problems so that you can show how you can support them. 

If this is something you have been putting off (it was refreshing to hear a well established founder like Amanda sharing openly that it’s not her fave thing to do either, so you’re not alone if you put it off!) just take 15 minutes and think about a couple of people you can call and chat with...keep it short and really practice your listening skills so you can pick up on the details and feelings of their thoughts. 

Knowing your ​why.

I asked Amanda about her ‘why’ and if you’ve consumed anything from Simon Sinek, you’ll know the importance of this. She shared that she deep down wants to be in service to others. Certainly her product line reflects this, without a doubt. But even if she moved on from this particular magnesium based business...she would undoubtedly center her work around her ‘why’ because that is, deep down, the motivation that drives her creativity and focus.

Have you discovered your ‘why’ yet? Does your business model reflect it? If you’re unsure or want to dig deeper, book a call to see how we can work together and find your why.

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